Emotions for Business | Artistic Production

Our Cinematic Solution

Who better than Cinema can communicate Emotions? This is the essence of our approach: to turn even short ads into cinematic experiences. We focus our energy on transforming your Brand into a memorable experience that deeply roots itself in the minds and hearts of people.

Internally, we at Emotions For Business breathe life into the initial idea. We then collaborate with our Talent Hub, particularly with professionals from the film industry such as directors, cinematographers, and screenwriters. Together, we create an artistic work that goes beyond mere communication: we craft a visual narrative that intertwines technical mastery, compelling storytelling, and emotions.

We also communicate visually and emotionally through other services such as photo production and graphic production where photos and graphics allow your Brand to convey its uniqueness and therefore effectiveness with your audience.

Video Production

The Video Production service offers an extremely powerful and engaging communication, with high visual impact. We offer a versatile range of formats and production techniques, guaranteeing maximum customization. The proposed Video Formats are: Cinematic Business Video, Emotional Tutorial, Visual Narrative, Teaser, Social Video, Educational Spot, Video ADS, Graphic Video, and Documentary Spot. Moreover, to ensure an effective product, both from a Creative Concept and set objectives point of view, we rely on the collaborators of Emotions for Business Talent Hub who are most suitable for the request received.

With this service, we guarantee:

An increase in Sales and improvement in the decisiveness of customers' purchasing decisions, thanks to more attractive, educational and/or explanatory videos;
Greater Value to the company through audiovisual content that is engaging for the customer, creating an experience that generates positive memories over time.

Our team will take care of the preliminary analysis, sharing with the client the guidelines of the elements of their Brand Identity in order to identify its SWOT factors. This is followed by an internal brainstorming phase during which we will create a first draft of the project, with potential formats and graphic-textual drafts (to be submitted to the client) and the professionals of the Talent Hub to collaborate with. Once confirmed, we will proceed with the practical realisation of the project, which includes the production and editing phases of the filmed material.

Photo Production

The Photo Production service is essential for the success of every corporate communication strategy. It is necessary to make communication powerful and engaging, fixing the identity of your brand in the memory of your customers, through photographic images with a great visual and expressive impact. With our commercial photography, we cover a wide range of categories: from corporate image creation to documenting production phases, up to advertising photography. Through this solution, we can better tell the corporate structure, the brand identity, values, products, and services of our clients.

With this service, we guarantee a visual communication realised through photographic shots, aimed at attracting the consumer and involving them emotionally and sensorially for a mobilisation of consumption/purchase.

Our Creative Team will take care of the preliminary analysis of the communicative style. After defining the project's objective and the nature of the commercial photography to be created, the Photographic Concept will be defined with the most suitable professionals of our Talent Hub. To obtain a final product that is functional to the client's purpose, it is necessary to create shots that can encompass two fundamental aspects: the descriptive and the emotional ones. Following these aspects, shooting and post-production will take place.

Graphic Production

The Graphic Production service allows for effective communication in response to various needs, with visually appealing and long-lasting content. Whether it's a logo, OOH graphic, product packaging, or flyer, we always start with analysing the problem, thoroughly studying all aspects and details to understand the concrete value and message to convey. The goal is to create graphic content that is both visually appealing and understandable to the customer, activating their need for consumption and/or purchase.

With this service, we guarantee:

Graphic communication aimed at attracting the consumer, involving them emotionally and sensorially for a mobilisation of consumption/purchase;
An increase in corporate Image Value by creating graphic communication that is coherent in terms of visual, textual, process-related elements, etc.

Our team will take care of the preliminary analysis of the communication style in the initial phase. Once the project object to be realised (logo, flyer, OOH graphic, packaging graphic, etc.) is defined, we will move on to the actual creative ideation of the content, which will then be developed using innovative Graphic Design tools.

Creative Director

They are responsible for ideating and curating the artistic part of a project and coordinating and supervising the work carried out by their team. Their skills and knowledge include visual and communication design, organizational and project management abilities, knowledge of advertising and film industries, etc.

NLP & Copywriting

The main objective is to write textual content for various purposes, such as advertising announcements, brochures, scripts for advertising spots, advertising slogans, websites, landing pages, etc. Skills required for this area include persuasive writing, knowledge of writing in different styles and tone of voice, SEO and ADV copywriting. The result is the creation of communication content that can leverage the three brains (Reptilian, Emotional and Rational) and guide people's purchasing decisions.

Photo & Video Maker/Editor

They personally take care of shooting and editing with the aim of producing photographic and/or audiovisual content (such as commercials, short films, music videos, or short documentaries) to tell and communicate a message/brand. Their main skills include knowledge of cinematic language and the use of tools for audiovisual production, in-depth expertise in the use of post-production software (audio, video, and photo), and knowledge of the media language of television and other advertising media.

Content & Graphic Creator

Creative creator and designer of visual communication for the creation of contents of various kinds (functional, informative, educational, relational and playful). It guarantees compliance with the different communicative, commercial and social dynamics logics. The main skills are both of a technical nature (programs, languages, platforms) and of a sectoral nature (peculiarities of products and services, brand value, company profile, etc).

Technological

In-depth knowledge of the various technologies (Hardware, Software, AI, Big Data, IoT, etc.) in the various sectors present on the market, both in use and emerging, capable of optimizing, improving and facilitating the business structure of the Client Company, its related internal processes, its managerial aspect, etc. All this with the aim of innovating Businesses to make them more competitive and keep them aligned with market evolutions, in terms of Digital Transformation.

Economic & Financial

The Economic/Financial/Tax Consultants of the Group are highly specialised in various types of operations in the E/F field, with the aim of ensuring the best optimisation of return on investment, enhancing the Business Idea, and the best impact of Business Model for each type of Client Company. The main soft skills and technical competencies are: stakeholder engagement, management of audit projects, commercial knowledge, specific financial knowledge (Tax, Treasury, etc.), and asset management.

Legal

Partnership with the best Law Firms to ensure the verification and guarantee of various legal and contractual requirements, in terms of brand protection, consumer protection, GDPR and Cookie Law, copyright and related rights, and Regulations on Advertising Law (comparative advertising, misleading advertising, etc.).

Investor @The Center Group

Artistic Production