Emotions for Business | Emotional Advertising

Our Emotional Advertising Solutions

Our Emotional Advertising Solutions allow you to optimise your overall company value, improve your brand perception in the market, and increase conversions and/or sales of your products and services. This is achieved through the use of paid campaigns that integrate the emotional-creative aspect to generate engagement, and the technical-strategic aspect that allows for flexibility (ability to optimise ads even during publication, etc.) and precision (in terms of channels, timing, audience, and budgeting) of the services offered.

Thanks to Emotional Advertising campaigns in the Digital & Social field, it will be possible to reach your target audience through ads anywhere and at any time (for example, while watching a TV program, browsing online, etc.): reaching them in different contexts will increase the Brand and/or Product recall, generating greater opportunities for both immediate and future conversion.

Digital Campaign

The Digital Campaign service allows you to reach your Target Audience with extreme precision through purely digital/online channels with targeted ads. This way, you can obtain campaigns for one or more phases of the Marketing Funnel, based on the predefined marketing objective, and based on the creation of highly effective content in terms of awareness, attractiveness, engagement, and conversion. With Emotions for Business Digital Ads, we guarantee flexibility (the ability to optimise ads even during publication, speed of publication, etc.) and precision (in terms of channels, timing, audience, and budgeting).

With this service, we guarantee an increase in the Value of your Company and its Sales through campaigns for: Brand Awareness, Lead Generation, Conversion, Social Media Engagement, and Website Traffic.

After conducting an initial analysis, our team will design and build the most suitable and effective campaign model for the Client, identifying: the phase of the Funnel, Channel/s (Google Ads, Addressable TV, etc.), Target Audience (with segmentation criteria), Budgeting and bidding strategy, Ad formats (Announcement, Display, Video, etc.), content (textual, graphic, etc.), key messages with Keywords, and publication timing.

Social Campaign

The Social Campaign service allows you to quickly achieve your communication and marketing goals through the use of Social Sponsored Ads. In order to increase Brand Awareness, generate qualified Leads and/or increase Sales opportunities, a specialised service is offered in the strategic and creative ideation of Social Media Advertising through multiple platforms such as Facebook, LinkedIn, Instagram, TikTok, Twitter and Pinterest. This type of Ads always ensures the relevance of the advertisement thanks to the interactions that take place within the social platforms themselves, which guarantees a highly favourable ratio between conversions and acquisition cost.

With this service, we guarantee an increase in the Value of your Company and its Sales through campaigns of: Brand Awareness, Lead Generation, Conversion, Social Media Engagement, and Loyalty.

After carrying out an initial analysis, the Team will create the most suitable and effective campaign model for the Client, identifying: the stage of the Funnel, the Social Channel/s that are most in line with both the Company and the Target audience, the Target Audience (with segmentation criteria), Budgeting and offer strategy, Ad formats (Announcement, Video, Chat Message, etc.), content (textual, graphic, audiovisual, etc.), key messages with Keywords and timing of publication.

Offline Campaign

The Offline Campaign service allows using offline channels (non-digital but more traditional) to carry out promotional and advertising activities for one's own Brand or product/service. We offer an Offline Advertising solution to enable the Client to create a strong awareness of their products and/or services and to increase their authority and market awareness. To define an effective and efficient Offline Campaign, we propose as main contents and promotion/advertising channels: radio and television commercials, advertisements in trade newspapers and magazines, and Out of Home Marketing (OOH), mainly flyers and billboards.

The main goal will be to increase the Client's Company Value and related Sales through Brand Awareness and Conversion campaigns.

After conducting an initial analysis, our Team will ideate and build the most suitable and effective offline campaign model for the Client, identifying: Funnel phase, Channels, Target Audience (with segmentation criteria), Budgeting, Ad formats (Video, Text, Audio only, etc.), content (textual, graphic, audiovisual, etc.), key messages with Keywords, and timing of publication. The internal Team's activity will range from the study phase, to the creation of the advertising plan, and up to the publication of the promotional messages produced.

Marketing & Communication

Specialists in the integrated management of Marketing (from a strategic and planning perspective) and corporate/brand Communication. Thanks to a 360° view of the company structure (brand, product lines, target markets, etc.), it is possible to optimise the 4 fundamental tactical levers, namely: pricing policies, product configuration, distribution planning and promotion strategy.

Advertising

Specialising in various advertising media, both traditional (TV, radio, print, etc.) and digital (Google ADS, Social Media ADS, Addressable TV, etc.), we handle the planning of advertising campaigns for our client companies from a paid perspective. Our main skills include: in-depth knowledge of Digital Advertising platforms, SEO & SEM Copywriting, online bidding, profound knowledge of different advertising formats, and major advertising performance KPIs.

Digital & Social

Managing and harmonising the digital marketing (Website, Social Media, Online Communities, SEO Strategy, etc.) of every business entity. The main hard skills possessed are: online bidding, knowledge of HTML / CSS / Javascript language, mobile marketing, automation, UX & UI Design, meticulous knowledge of the most used advertising publishers (Google Ads, Facebook Ads, etc.).

Data Analysis

Skills to analyse and aggregate data in order to extract key information to optimise company decision making and direct Content Marketing / Brand Communication activities. In addition to these, there are also transversal skills (statistics, management, communication, etc.) that intersect with more technical ones such as knowledge of programming languages, DBMS, business intelligence tools, etc.

Content & Graphic

Creative ideator and designer of visual communication for the creation of various types of content (functional, informative, educational, relational, and playful). Ensures the respect of different communication, commercial, and social dynamics. The main skills include both technical skills (software, languages, platforms) and sectoral skills (product and service characteristics, brand value, company profile, etc.). In addition, this person possesses knowledge in the fields of visual and communication design, advertising, and cinematography.

NLP & Copywriting

The main objective is to write textual content for various purposes, such as advertising announcements, brochures, scripts for advertising spots, advertising slogans, websites, landing pages, etc. Skills required for this area include persuasive writing, knowledge of writing in different styles and tone of voice, SEO and ADV copywriting. The result is the creation of communication content that can leverage the three brains (Reptilian, Emotional and Rational) and guide people's purchasing decisions.

Economic & Financial

The Economic/Financial/Tax Consultants of the Group are highly specialised in various types of operations in the E/F field, with the aim of ensuring the best optimisation of return on investment, enhancing the Business Idea, and the best impact of Business Model for each type of Client Company. The main soft skills and technical competencies are: stakeholder engagement, management of audit projects, commercial knowledge, specific financial knowledge (Tax, Treasury, etc.), and asset management.

Technological

In-depth knowledge of various technologies (Hardware, Software, AI, Big Data, IoT, etc.) in different sectors present in the market, both in use and emerging, capable of optimising, improving, and facilitating the business structure of the Client Company, its internal processes, management aspects, etc. All this with the aim of innovating businesses to make them more competitive and keeping them aligned with market developments, in terms of Digital Transformation.

Legal

Partnership with the best Law Firms to ensure the verification and guarantee of various legal and contractual requirements, in terms of brand protection, consumer protection, GDPR and Cookie Law, copyright and related rights, and Regulations on Advertising Law (comparative advertising, misleading advertising, etc.).

Investor @The Center Group

Emotional Advertising