Marketing Intelligence

The Data Analysis service allows for the exploration, analysis, and interpretation of all marketing and communication data, with the aim of understanding their effectiveness in the market, generating new ideas, collecting information, Customer Insights, and studying Competitive Intelligence. In this context, our experts can also perform Sentiment Analysis activities to track and consider the opinions and perceptions that users and consumers express over time on digital channels, regarding a specific product/service/Brand. By knowing, therefore, the opinions and feelings of users, it is possible to optimise and guide one's Marketing and Communication strategies more effectively and targeted.

With this service, we guarantee the possibility to: 

• Stand out in terms of Competitive Advantage (product, Brand, Strategy, etc.), starting from the understanding of one's market positioning compared to reference Competitors;
• Streamline internal resources (human, instrumental, time, etc.);
• Identify a new potential Target market to which to propose one's product offering;
• Identify new and/or alternative product/service extensions/lines from monitoring Customer Insights to respond to new market needs and/or latent needs. 

Based on the predefined analysis objective, our Data Specialists will be responsible for researching, collecting, screening, structuring and analysing data (both from internal and external sources). This is done through the use of methods and tools that Emotions for Business has developed to speed up and improve the reliability of the analysis output, thanks also to automation and AI systems.

The Market Research service allows obtaining an in-depth study of the market in which a business operates or intends to operate. The proposed analysis allows investigating multiple aspects related to the business and the reference market. For this service, Emotions for Business specialists combine different methodologies and analysis models. 

Our experts will be in charge of data collection, screening and analysis (both qualitative and quantitative) to fully analyse the reference market, in terms of product offering, competitors, strategic groups, market concentration, performance, etc. This is done through the use of internal and external databases, innovative statistical analysis tools, E/F models and Digital Tools.

The main achievable objectives with this service are:

• Improve one's Market positioning and/or penetration;
• Understand the real needs of actual and potential customers;
• Identify potential attractive markets for expansion.

The Marketing Strategy service allows designing a strategy for every type of Company and Business, making them more competitive in their market and creating stronger relationships with their customers (thus increasing sales and awareness). It's an action plan that allows identifying and coordinating, in a clear and direct way, the achievement of business objectives by defining the modalities and strategic levers to act upon (product, price, distribution, process, etc.). 

There are several objectives that can be pursued, such as:

• Acquisition of new customers;
• Increase of conversions/sales;
• Planning and launching a new product/service;
• Strengthening customer loyalty;
• Optimising one's distribution and/or sales networks. 

Emotions for Business will firstly carry out an analysis phase aimed at investigating both the current state of the client (market positioning and SWOT points) and the market segmentation for the identification of the target audience. Following this, considering the Macro Objective set, the overall strategy is defined, based on which the Brand/Product positioning will be built. The final step will be to define the marketing plan in terms of  Product, Price, Promotion e Place.